“The Quality Journey of In-Vitro Diagnostic Reagents” Arrives at Dier

To further raise public awareness of the quality and safety of in vitro diagnostic reagents and promote the principle of “rational use of medical devices for a healthy life,” the “In Vitro Diagnostic Reagent Quality Campaign” was recently launched in Zhuhai. The event was guided by the Medical Device Regulatory Division of the National Medical Products Administration, organized by the China Pharmaceutical News Information Association, and co-hosted by the Guangdong Provincial Food and Drug Administration and the Zhuhai Municipal Food and Drug Administration. Through a variety of science‑education initiatives—including legal and regulatory consultations, identification of counterfeit and substandard products, displays of high‑quality products from leading companies, interactive public experiences, and free medical consultations at healthcare institutions—the campaign invites representatives from regulatory authorities, key manufacturers and distributors, testing agencies, and industry professionals.

2015

[AACC Exhibition News] Deere Makes Its Debut at the American Clinical Laboratory Equipment Show

AACC (the American Association for Clinical Chemistry) is an international scientific and medical organization whose members include clinical laboratory professionals, physicians, medical researchers, and individuals engaged in clinical chemistry and clinical laboratory science. The annual AACC International Clinical Laboratory Expo is a major international academic conference and equipment exhibition in the global clinical laboratory field, serving as a key platform for launching new products and fostering collaborations. Concurrently held, the AACC Annual Meeting is also one of the most important international academic conferences in the clinical laboratory sector. Zhuhai Dier Bioengineering Co., Ltd. again…

2015

The 2015 Marketing Center Mid-Year Conference Concluded Successfully.

From July 23 to 26, 2015, the four-day “Zhuhai Deer Marketing Center Mid-Year Conference” was held at the Country Garden Phoenix Hotel in Huizhou, Guangdong. Representatives from all major regions and functional departments presented comprehensive analyses and reports on first-half sales performance, while Deputy General Manager of Marketing, Mr. Xie Yanchi, outlined plans for the second half of the year. During the conference, participants also engaged in sessions for sharing insights and experiences. Following the meeting, the entire marketing team traveled to Xunliao Bay in Huizhou, where they took part in a series of team-building activities, including “name‑tag tearing” and tug‑of‑war, which greatly boosted their spirit of collaboration.

2015

[74th China International Medical Equipment Fair (Autumn)] Visitor’s Guide to the Dier Booth

At the 74th China International Medical Equipment Fair (Autumn), more than 2,000 medical device manufacturers from over 20 countries and approximately 120,000 visitors—including government procurement officials, hospital buyers, and distributors—from more than 100 countries and regions worldwide gather to conduct business and exchange ideas. As the exhibition has grown increasingly specialized and in-depth, it has launched a series of industry‑specific sub‑brands, including the Conference Forum, CMEF Imaging, CMEF IVD, CMEF IT, and ICMD. Today, CMEF has become a highly influential, professional platform for medical procurement and trade, as well as a key venue for corporate branding and networking within the healthcare sector.

2015

[CMEF Exhibition News] Deere Makes Its Debut at the 74th China International Medical Equipment Fair

From October 18 to 21, 2015, CMEF Autumn—the largest medical industry event in the Asia-Pacific region (the 74th edition)—was grandly held at the Wuhan International Expo Center. The exhibition comprehensively showcased tens of thousands of products spanning medical imaging, in vitro diagnostics, electronics, optics, emergency care, rehabilitation and nursing, as well as medical information technology and outsourcing services, directly and thoroughly serving the entire medical device industry chain—from source to end user. Zhuhai Deer Bioengineering Co., Ltd. once again made a prominent appearance at this year’s CMEF with its flagship products, occupying booth E01 in Hall B4 of the IVD Main Pavilion. Deer’s DL‑Bt112, D…

2015

A delegation from the Zhuhai Entry-Exit Inspection and Quarantine Bureau paid a visit to Deere.

On December 15, 2015, a delegation of six officials from the Zhuhai Entry-Exit Inspection and Quarantine Bureau visited the Deer Medical Industrial Park to provide guidance. Leaders from Deer’s international marketing and production departments briefed the visitors on the company’s recent development and its product portfolio, and outlined the progress made in expanding Deer’s international markets and exporting related products over the past two years. The visiting bureau officials listened carefully to the company’s concerns regarding export inspection and quarantine procedures and provided thorough, patient responses. They highly commended Deer as a leading national brand in the microbiology field for its successful entry into the global market, and reviewed the company’s existing documentation for export declarations and production oversight.

2015

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