From July 9 to 16, the Marketing Center of Zhuhai Dier Bioengineering Co., Ltd. successfully held its mid-year review meeting in Zhuhai and Qingyuan, with all members of the Marketing Center in attendance. The event comprised three key components: departmental mid-year summaries, product and clinical training, and team-building activities. Through these sessions, the team reviewed the successes and challenges of the first half of the year, formulated specific plans for the second half, strengthened cohesion and operational effectiveness across teams, and enhanced the marketing team’s brand awareness and academic expertise—laying a solid foundation for delivering more effective and professional services to the market and our customers.

On July 11, the second session of the “Deer University” officially commenced. This session was themed “Cultivating Academically Minded Marketing Professionals with a Commitment to Excellence,” and covered topics such as the company’s corporate culture, microbiological testing techniques, the clinical applications of related products, and the promotion of new offerings. The program aims to enhance the academic expertise of sales and marketing personnel, enabling them to provide more professional support to laboratory departments and clinicians during product launches and market outreach.

On July 12–13, each sales department and the Market Service Center held departmental meetings to review the issues that arose during the first half of the year. Drawing on the specific conditions of different markets, they pooled their collective expertise to address these challenges, formulated work plans and detailed implementation strategies for the second half of the year, and ensured the successful completion of the annual sales targets.

To enhance the physical fitness of team members and strengthen cohesion across departments, the Marketing Center’s inaugural basketball tournament was successfully held following a summary meeting. The two-day event saw players from all departments competing with great determination and intensity, embodying the Dier marketing team’s spirit of resilience and relentless pursuit of excellence. In the end, the “Dier Service Team” emerged as the tournament champions.

From the 14th to the 16th, the marketing team traveled to Qingyuan for a series of activities. Excursions to Longtengxia Rafting, the Qingyuan Scenic Observatory, and Feilai Lake Wetland Park allowed everyone to experience the wonders of nature. Concurrently, the highlight of the event—the Dier Bio “Showcase Yourself” and “Win with Marketing” speech competition—was also held. Sales and technical service staff enthusiastically signed up, each showcasing their talents: some presented marketing blueprints for their respective regional markets, others delivered in-depth product‑feature presentations, some shared successful sales strategies, and others outlined specific approaches to customer retention. Designed to identify, select, and develop talent, the competition not only deepened employees’ understanding of the company’s products and markets but also enhanced their public speaking and presentation skills, culminating in a resounding success. On the afternoon of the 16th, the entire team returned to Zhuhai, where the Marketing Center’s mid‑year summary meeting at Zhuhai Dier Bioengineering Co., Ltd. concluded on a high note.