To expand Dier Company’s overseas market and actively respond to the central government’s initiatives on the “Belt and Road,” “Healthy China,” and “Made in China” strategies, Zhuhai Dier Bioengineering Co., Ltd. sent a delegation to participate in the Arab Health Exhibition, held from January 26 to January 29, 2016, at the Dubai International Convention and Exhibition Centre in the United Arab Emirates.

Arab Health is the largest, most comprehensive, and most successful international trade show for medical equipment in the Middle East. Since its inaugural edition in 1975, it has been held 39 times, with steadily growing scale, an expanding roster of exhibitors, and a rising number of visitors. The event enjoys a stellar reputation among hospitals and medical‑device distributors across the Arab world. It draws physicians, hospital administrators, and medical‑device distributors from countries throughout the region to attend, network, and conduct business.
Since entering overseas markets in 2014, Dier has installed more than 100 systems in the Middle East within just two years, with its products now serving countries including Saudi Arabia, Jordan, Syria, the United Arab Emirates, Iran, Turkey, Yemen, and Oman. Virtually every country in the region now has major hospitals utilizing Dier’s clinical microbiology diagnostic solutions from China. Dier’s products and services have earned a solid reputation and growing recognition among healthcare institutions and medical device distributors across the Arab world.

At this exhibition, Deere’s booth was located in the MEDLAB Pavilion, showcasing operational prototypes of its fully automated blood culture and bacterial identification systems, as well as product information on its automated staining system, Group B Streptococcus detection system, and other offerings.

We wish this exhibition every success and are confident that, in line with President Xi’s Belt and Road Initiative, Deere & Company’s international market will soar in 2016.